"I'm providing water to the distant village for free, because I know once they see the benefits of drinking this water, they will continue to want it" - Our Samaspur Franchisee - "I went to the hospital in Jhunjhunu, and saw that they were serving Sarvajal, and decided to learn more, visited the machine there and hunted you guys down so I could start one in my village."

What a perfect example of what we are trying to do: an ex-army farmer, showing initiative, with a small shed on the edge of his property / on the road, selling Sarvajal water to surrounding villages, growing melons with the wastewater, and doing so to make his village healthier.   This is what we are trying to prove, local entrepreneurs who earn their living by encouraging better water and sanitation habits, running their own "business," provides the right incentive structure to make this intervention work.

He's only been going 30 days, and has 40 regular customers.   He says more than half have shown clear improvements in health, including a young man who returned from abroad and has been having digestive problems for 2 years.  He had been to a dozen doctors who have given him all kinds of medicines, but none suggested he change his water source - 30 days after drinking water from our franchisee, he shows no symptoms.

There is nothing more energizing than actually seeing that all of this theorizing to develop a franchise water-as-a-service model for villages actually has impact.   One more reason to make sure that each person on the Sarvajal team that isn't in the field makes a trip on a monthly basis to remember how their work product makes a difference.