Community Awareness & Local Marketing (CALM)
Technology alone does not make a solution viable - consumers need to be empowered and aware.
When we first start working in some of these communities people are often not aware that dirty water causes health problems or associate the high medical costs with water borne diseases – something that inhibits uptake of our safe water solution.
Our Community Awareness & Local Marketing (CALM) Team are the reason Piramal Sarvajal is able to go beyond just providing infrastructure to guarantee drinking water solutions. CALM Team members are local men and women from the communities they work in. As a result, they know the local dynamics intimately and are the best equipped to catalyze long lasting sustainable change. They provide the day-to-day handholding of the franchisee, interact with our primary beneficiaries and manage the close relationships with other local stakeholders.